Ohav Asus CEO&Founder

I've always been the kind of person who seeks to understand the world around me.

From a young age, my mind was full of ideas, always racing and always exploring new ways to express myself.

I’ve never been content with just observing, I’ve always needed to create or to be a part of something meaningful.

Whether it was through words, ideas, or hands-on work, I’ve felt a strong connection to the act of creation.

My creative energy has always been intense, I could have chosen any path - carpentry, sculpture, painting - each offering its own unique way of bringing imagination to life.

But Fashion spoke to me in a way that none of those other arts could.

Fashion felt like a living, breathing form of expression - dynamic, ever-evolving, and endlessly connected to people and culture.

In many ways, I feel like i didn't chose fashion because fashion chose me.

There’s something magical about taking a piece of fabric, a sketch, or even a fleeting idea and transforming it into something that people can wear, something that becomes part of their daily lives.

I’ve always been amazed by how fashion has the power to communicate without words - how it reflects identity, emotions, and even a moment in time.

Creating meaning is my meaning.

It’s a journey of Evolution.